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Rumor has it you have the first Apple business plan – what stood out to you?

Steve Jobs and Steve Wozniak created a motherboard early on in the mid-70s, but it was when they went out to raise money to do this at a larger scale that Mike Markkula, Mike Scott, and Arthur Rock joined the team. This team then created the business plan that was able to attract capital from investors, and this is the original Apple business plan which can be found online.
 
Transcript: "Well, everyone can get access to the original Apple business plan because it's if you just search for it, you know people I think have some mistaken impressions of how Apple got started. Steve Wozniak and Steve Jobs did indeed create a product a motherboard early on in the mid-70s. They decided the sell it that was all. Great, but they went out to raise money to do this at a larger scale and no one was prepared to give them money. And one venture capitalist said you ought to talk to this guy Mike markkula. He's a seasoned executive. Mike came in and started to work with them might became the CEO recruited, another guy, Mike Scott, and it was the team of those for that created. The business plan that was able to attract capital from Arthur Rock. A convened rock and other investors. So again, it wasn't just Steve Jobs. It wasn't just Steve Wozniak. It was a team which is the fundamental underpinning of every successful venture."
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William Sahlman

Harvard Business School Professor
Well, everyone can get access to the original Apple business plan because it's if you just search for it, you know people I think have some mistaken impressions of how Apple got started. Steve Wozniak and Steve Jobs did indeed create a product a motherboard early on in the mid-70s. They decided the sell it that was all. Great, but they went out to raise money to do this at a larger scale and no one was prepared to give them money. And one venture capitalist said you ought to talk to this guy Mike markkula. He's a seasoned executive. Mike came in and started to work with them might became the CEO recruited, another guy, Mike Scott, and it was the team of those for that created. The business plan that was able to attract capital from Arthur Rock. A convened rock and other investors. So again, it wasn't just Steve Jobs. It wasn't just Steve Wozniak. It was a team which is the fundamental underpinning of every successful venture.