The most important thing I've learned in podcasting is that no matter how good or bad your content is, you should be comfortable with it being good enough and put it out there to the world without worrying. Transcript: "Okay. What is the most important thing I've learned in podcasting? I'm gonna give you one answer because I think this is the most important. For me. The answer is, is that No matter how good or bad your content is your right, because nobody is going to be more critical of what you put out that you are and that's just the facts. You can sit there, you can nitpick your audio. You can fiddle with gain. You can fiddle with your equalizers. You can do all of those things. If you do video, you can say, I didn't like that. Take I want to do it again at the end of the day. Nobody is going to be more critical than you, so don't Don't worry about it, when you think something is good enough, you have to be comfortable with good enough, put it out there to the world, I guarantee you. Nobody's going to pick up on those minor. Tiny details that you do and you got a little, let a little bit of that go."
Creating tension in photography can be done by filling the frame with the subject, using blur and camera shake, and watching the expressions on the subjects face. Transcript: "How can tension be portrayed through photography? Many ways you can do it one of the most obvious ways I've seen. It used saying portraiture is to get to a point where you basically fill the frame with your the face of the person you're photographing rather than letting space be around. It's so like, I mean, that's obviously a lot of attention, generally speaking, filling the frame with your subject leaving, a just fair amount of space around it creates a visual tension, strong - Positive spaces, tight, compositions blur, can't sometimes infer, tension or camera, shake? And then again, if you doing portraiture is the Expressions on your subjects faces. So there's many ways of doing that. And again, a lot of it has to do with playing around experimenting, but I would say, number one, getting close getting tight and in the case of portraiture, watch the eyes and watch the face."
To build and maintain relationships with listeners, the number one rule is to have interesting shows. It's also good to interact with them on social media like Facebook, thank them for compliments, acknowledge long-time listeners, and do giveaways as well. Transcript: "How do you build and maintain relationships with your listeners? Number one have interesting shows. That's number one have interesting guests, and keep the show's Lively and engaging. It's good to have interaction with the actual listen. And sells for that, we have a landing page on Facebook and there's a lot of interaction back and forth. I look at it a lot. Jordan, and my producer looks at a lot might Weinstein does My audio producer and there are our listeners post photographs, post comments and and we interact with them. We will, you know, love your photograph, that about whatever it might be maintain a dialogue, we get comments online and quite often, especially for flattering. Ones will read them online, and well, thank individual listeners. There are some listeners who have been with us from the very beginning, who we know exactly who they are. They're always dropping comments online on Facebook or Whatever the case might be. So we get a lot of beautiful relationships from that and that's with listeners from all over the world and it doesn't hurt to have a giveaway once in a while. If we got a sponsor to do a giveaway, a camera, we've given away Canon Sony, even a Leica camera once, so that gets people very much engaged and gets into our numbers up, pretty much an apple podcast and ratings but that's true. Anywhere you give you give stuff away and people will come flying to You. But the important thing is that we have a very, very strong following a steady following of a large amount of listeners. And that's because we keep the show, interesting, we try to keep it Lively, we try to keep it timely and if you engage with your listeners, that that's the secret, with the whole thing. And then, from there, again, answer your comments have a contest once in a while, and just do your best."
To stay organized and keep track of all the moving pieces of producing a podcast, I broke it up into three sections: pre-production, production and post-production. For each section, I created a Google Document and assigned tasks to my assistant. This way, we work as a great team and keep everything organized. Transcript: "Question asked, was how do you stay organized and keep track of all, the moving pieces of producing a podcast? Well, in the beginning of making my podcast, I used to do everything by myself and I found an assistant who is from the Philippines and he is incredible his name's Mark and he actually helps me produce my podcast, so we broke it up into three sections. I like to keep things simple and chunk it down as small as possible. So we have pre Production we have during production and then we have post-production. So we created a Google Document for each one. And for example, pre-production is finding guest because I don't do a solo podcast and scheduling them and then during the interview I take care of that because it's pretty simple. It's just an interview and then I let my assistant know that hey had new interviews been uploaded and Then post-production he does the editing and he also posted for me so we kind of work as a great team and that's how I keep everything organized. All right."
To keep content relevant and engaging, focus on making sure the evidence, information and content given is relevant and actionable so that the listener can get something out of it. Transcript: "This is an interesting question and I was trying to think I was going to answer this about keeping content relevant engaging. Sometimes it's very difficult it depends on what your space is, what you're talking about and how you formatted your podcast for me. It's a little bit simpler because I don't do a Daily Show. If you do a daily show, that can be very difficult because you have to have something new each and every day for us because we talk about training and we talked about the public safety space and we talk about law enforcement, we can pick on a topic and we may not touch on that topic again for six months. And so we just hyper focus in making sure the all the evidence, all of the information all of the content that we're giving is relevant, it's actionable. And so that the listener actually get something out of it. I think of it like a training class. If someone's going to take time to listen to me, I want it to be worthwhile for them. I want them to walk away with something that they feel like they got everything out of me on that day. That keeps them engaged over time, that keeps your relevant. Good luck."
Transparency is important in every aspect of life, not just podcasting. It helps to build trust and provides peace of mind knowing that what you say today will remain consistent with what you said two years ago. Transcript: "This is a great question. So ever posed this question about transparency. Good on you you get the gold star for today. Transparency is not just important with podcasting and building an audience. Transparency is important in everything that you do whether that's in life with your personal families or with your businesses, in fact are right in our mission and value statement. For my companies is transparency, it's built right in there. It's hardwired into the I'm work of everything that we do, not just a podcast because when we are open and transparent about what we're doing, it allows that trust to be built very easily and especially in our Market in the law enforcement and Public Safety space, they sniff out the BS, a mile and a half away and so transparency. Also allows you the freedom of not having to remember, or having to think back to what conversation did I have with which person? Who did I tell? What too did I say something over here? And I have to Rejig it for somebody else over here, that's never a problem that you have to deal with. I've never had to deal with that my entire professional career, because I'm open and honest and transparent with everybody. So I know that I can tell somebody something today and they can go back and check with somebody. I talked to two years ago and that message is going to be exactly the same. That gives me peace of mind. It allows me and allows me and my staff to know that they never have to worry about what they're saying, because it's always just going to be the truth."