

Devin Ershow
Co-Founder & CEO American Mash & Grain
Should I use lemon concentrate or real lemon for mixing drinks? You know, I want cocktail creation to be accessible. So, part of that I think is about using. What is most accessible to you and what you have on hand. If that means, it's lemon mix or concentrate or real lemons. That is what it is. But as somebody who does bartend for a living, I have to say, there is nothing that beats from Fresh Citrus juice. If you can juice your lemons, or limes, whatever, you're using for your cocktails. If you can juice those fresh to order or per drink, that is going to give you the best quality cocktail that you can possibly make.