What do you think the future of podcasting looks like, and how do you plan to evolve with the medium?

Question

Fran Racioppi · Answer

This is a great question. What do you think the future of podcasting looks like and how do you plan to evolve with the media? I think podcasting is going to video. I think that it's a tremendously competitive space. It's so easy to start a podcast and it's everything from multimillion dollar productions like you see with Joe Rogan and some of the most famous who've been around for a long time all the way to anybody can grab an iPhone record some audio notes upload them into a podcasting distribution platform with an RSS feed and boom there you go you have a podcast and can be you sitting in the closet talking to yourself about whatever it is you want. So it's super competitive but video is the name of the game. Videos where it's going you've seen that in Instagram you've seen that in TikTok that's who sparked it. We're seeing that on YouTube for the Jedberg podcast we didn't put a lot of focus on YouTube for the first year of the podcast over the last year we've evolved tremendously in the use of our video we've put a lot of effort on it we started with like one GoPro we went to two GoPros then we went to an iPhone and two GoPros then we went to professional video with a fourth camera. It's added a huge component to what we're doing because people are visual by nature and audio captures them but there's so many things that you're doing you're talking about that people want to see. We see tremendous engagement on YouTube. I'd like to think we're a little bit ahead of the curve but it's hard to stay there. I think video is the future of podcasting. It'll still live on the platforms but I got to keep it in mind. Great question.

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"What do you think the future of podcasting looks like, and how do you plan to evolve with the medium?"