How do you determine which conferences to attend, and what criteria do you use to decide if they are worth the investment?

Question

Donald Soranno · Answer

How do you determine which conferences to attend? And what criteria do you use to decide if they are worth the investment? Great question. There are so many different conferences that we could attend. It could probably be one a week if not more and we need to look at several factors. One is of course, what is the cost of the conference? And compared with that, how many attendees do they typically have? Of course, if you're going to be paying more for a conference, you have to look at, hopefully you'll have more attendees there. But then also you need to look at what you get with that booth. There are some conferences where you may pay $1000 for a booth and that's all you get is a display space, other conferences, electricity is included. Wifi is included. There may be opportunities to get up and speak to the attendees or opportunities to sponsor a break or other events at the conference. So all of those are taken into account when we go through and figure out which is the best for us to attend. And then of course, who are the actual attendees? Is it our specific users, would it be crime scene, texts or forensic personnel or detectives or investigators or is this a conference where it is more addressing the decision makers, the chiefs, the sheriffs, et cetera. So all of those are the different criteria that we look at in making a determination as to which conferences that we want to attend?

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"How do you determine which conferences to attend, and what criteria do you use to decide if they are worth the investment?"