One conference that was particularly successful for our company was the Homicide Investigation Association conferences. We were able to target our target audience and present our product in a meaningful way, which allowed us to turn potential leads into sales. Transcript: "Can you give an example of a conference or event that was particularly successful for your company and why was it successful? I would say one of the things you really need to look at when going to conferences is, is it your target audience? Granted, you need to go to some conferences just to put your name out there and show your product, but also you want to be able to go to a conference that you can actually turn those into potential sales. And I think one of the big areas that we've been able to focus in on is the Homicide Investigation Association conferences. Whether it's the International Homicide Investigators or the Homicide Investigators, you know, that's our target audience, is reducing gun violence and reducing homicides. You know, one of the things we always say is the next best thing to solving a homicide is stopping the next one. So it's all about going after your target audience and how you're going to present to them in a conference I think is very important. And if you're able to get up in front of the audience or the attendees and speak, sometimes these conferences will have it where you may have to pay $200 or $500, but you'll get like five minutes in front of all the attendees. That is well worth it because you're one-on-one with that whole group. They're listening to you. So I think it's important to focus on who's your target audience and then be able to articulate what your product will help them."
I measure the success of my educational approach at conferences by gauging how well people understand the product, and how they can apply it to past and future investigations. Transcript: "How do you measure the success of your educational approach at conferences? Great question, and thanks for it. I talked before about when I go to conferences to talk about Ballistics IQ, it's not just to sell. It's there to educate those individuals that may know nothing about our product and show them how it's going to help in their investigations. And one way that I'm able to measure the success of talking with the individuals is, you know, I'm able to explain to them that we're a triage tool and we're step one in the NIBIN process. And we're able to provide them real-time actionable intelligence regarding their shooting incidents and provide them the number of firearms that were involved and which is the best cartridge case for entry into the NIBIN system and a rapid ballistics program to be able to provide them links between different shootings in less than four hours. When I go through the whole spiel and show them the demo and we're talking about it, for me it's a real success when they're able to basically mirror or pare it back to me, what I've said, but in a case or an investigation that they had. Basically they'd say, you know, this would be great if we would have had this during this XY investigation because we would have got the information in real-time versus having to wait days or weeks to get it back. So for me it's a success if they're able to grasp what I'm telling them, but then in their own mind, they're immediately able to see how they would have used it in previous investigations and how they're going to use it in further investigations. So that's what I think is a way that I can tell if I'm doing the right thing as it relates to the educational approach and making sure they can comprehend how the product is going to solve their pain points. Thank you."
To make sure you're not getting false information from the internet, it is important to check your sources, make sure they are reputable websites or news organizations. Additionally, do some research and fact-checking by looking for the same type of information on different sources, like newspapers and other websites. Finally, be aware that not everything on social media sites is necessarily accurate. Transcript: "How can I make sure I'm not getting false information from the internet? Great question. And this is an issue that we've been seeing for years. Just because you see it on the internet doesn't mean it's true. I think one thing that you need to do is check your sources. Where are you getting that from? Is it a reputable website? Is it a reputable news organization? Is it some obscure location? Also try to find that source somewhere else. If you're searching for information, just don't go with the first site that you get. Look at several different sources and see if you're getting that same type of information. That's what's important. Just like if you're doing a book report, you're not going to do it, if you're doing a research paper, excuse me, you're not just going to go with one source and write everything on that. You're going to go to several different sources to be able to get that information so you're well informed. And that's the biggest thing with the internet, is make sure that you're well informed. That you're checking your sources, you're seeing if they're a valid and legitimate source, and then you're doing some other fact checking. Looking in other areas to see if this information is only coming up from this one source, or if the same type of information is coming up from several different websites and newspapers, or which would lend more credibility to it, that if several people are reading and talking about it, that may give more credence to it. But just because several people are talking about it, doesn't mean it's actually accurate. You need to look into it and see where it's coming from. So a lot of it can be, you need to do some research on the net, see where you're getting that, and don't just believe everything you see on Facebook and Twitter and Instagram."
Police need probable cause to get a search warrant to rate someone's home. The probable cause must be detailed in an affidavit and approved by a judge before the search can take place. Transcript: "Why might someone's home get raided? Interesting question. You know the police aren't just going to come raid someone's house because they want to or because they have a hunch. If they're gonna go in and do a raid or what we'd refer to as a search warrant on someone's house, we actually have to have probable cause. It's not just probable cause that I think of. I've got to take that probable cause, I've got to put it into an affidavit. I have to take that to a judge and then that judge is gonna review that and determine yep I do have enough probable cause to get this search warrant or I do not. If that judge determines yes I have probable cause to let's say it's look for narcotics or something illegal. I've got to say I want to search one two three four five Main Street because Tim Jones is in possession of this illegal substance and it can't just be well because I think he has that. I've got to explain why that illegal substance is there. What's the information that I've gained that allows me to believe I have probable cause that that information is there. What's the probable cause they believe that Tim Jones lives at that address. All that information is gonna go in this affidavit to the judge. That judge is gonna say yay or nay and if he or she signs off on that affidavit meaning yes they're approving my search warrant. Then as a law enforcement officer we'd be able to go in and execute that warrant. But it's all based on having probable cause that some illegal activity or something illegal is in that house and I've confirmed that it's in there and a judge has said yes you are authorized to go in there and get that."
My philosophy of life is to be kind, nice and respectful to others. I strive to do my best to be the best person I can be everyday by showing kindness and being helpful. Transcript: "How do you align your everyday behaviors with your philosophy of life? Amazing question. Thank you so much for asking this. And I think this is something that a lot of people don't really think about is what is your philosophy of life and how are you doing that every day? For me, one of the things that I really like to try to focus in and what my philosophy is, just be kind. Be kind to people, be nice. You know, like the old saying, you're gonna get more with honey than vinegar. And that's true. When, if I'm talking with another law enforcement agency or I'm talking with another coworker, it's all about being nice with that person. And if you have an issue with somebody, it doesn't help to be disrespectful and talk down to them because that just makes you look like a little person. So I think it's more important that you're able to show that you want to do good. You wanna portray the best that you can. And you wanna work with as many people as you can because kindness, it seems lately, is just lost. There are so many keyboard warriors out there that go on to different social media sites and they'll be the first to jump in and jump on somebody because there's no retribution for it. They can do whatever they want. That's just sad because we need to take care of ourselves. We're on this world for a short, short period of time. And we need to make the best of that every day. And the way we can make the best of that is being a good human being, being kind, being helpful, and being the best person that we can be every day."
Ethics is a core part of being a law enforcement officer and it is important to always do the right thing, even when nobody is looking. Ethical considerations include not falsifying reports or evidence, making sure all actions taken are above reproach, and ensuring that any decisions made are without ethical complications. Transcript: "What are some of the ethical considerations that come with working in criminal justice? Great question. Thanks for asking this. You know, ethics is a core part of what it means to be a law enforcement officer. You know, the definition of ethics is doing the right thing, even when nobody is looking. And that's what we do every day. And some of the considerations that we have to do in law enforcement is we need to make sure what we're doing every day is above bar, above reproach. We're not going to do something that's going to taint our perception of who we are, taint our perception of how the community looks at us, taint our perception of our supervisors and the prosecutors. You know, some of the considerations that unfortunately you see some officers may do is, you know, I may just fib a little bit that, you know, I stopped this individual and there was some narcotics in the back seat. Well, I'm just going to put it in the report that I found it on them. Or this person said X to me. And actually, they may not have said that, but I'm just going to add it into the report because it makes it easy. It makes it that I can arrest the person. It's going to lead to a conviction or whatever. You know, these are, I'm not going to say little things. These are huge, huge ethical lapses that can happen. And you can't let that get into your mind. Well, I can just tweak it a little bit. You need to be above reproach a thousand percent of the time. And you need to make sure what you're doing is without question, zero ethical considerations, zero ethical complications. Because with our profession, we need to be that lion."